Your Campaign Setup
2025 B2B Customer Journey
The typical B2B customer journey spans 211 days with 6.8 stakeholders across 3.7 channels, requiring 76 total touches.
211
Days Journey
95%
Out of Market
76
Total Touches
Expected Campaign Performance
Pipeline Impact & Influence
48%
MQL Influence
53%
SQL Influence
53%
New Business Influence
235
Days to Revenue
Platform ROAS Comparison
LinkedIn
113% ROAS
Google
78% ROAS
Disclaimer
The budget recommendations provided by this calculator are based on anonymized, aggregated data from the 2025 Dreamdata LinkedIn Ads Benchmarks Report. These benchmarks reflect historical performance trends across B2B advertisers and are intended for informational purposes only. Actual advertising results may vary depending on your campaign objectives, targeting, and market conditions. This tool does not constitute financial, legal, or strategic advice. Users are encouraged to consult with a LinkedIn representative or local advisor before making budgetary decisions.